Patients and providers utilize medical information desks to get answers to common questions about prescription medicines and report potential adverse events. Typically, these inquiries have been handled through call centers or websites with dense, hard-to-navigate Q&A grids. Current approaches are also expensive and ineffective due to tight content controls and regulations. At the same time, consumer expectations have changed, which is challenging the old med info desk model.
In this episode, Greg Kefer and Justin Mardjuki discuss alternatives to the “traditional” med info desk approach. Technology that is conversational, on-demand, always available, and connected to robust engagement analytics are maturing and offer the pharma industry a new and better way to share and collect information about their drugs.
About the Digital Conversations Podcast Series
Conversational technology and patient engagement are two technology trends sweeping through the three trillion dollar healthcare industry. In these short, interactive discussions, industry experts talk about how and where innovation is impacting the customer experience at hospitals, pharmaceutical companies, and the vast array of related services in the industry.