---
title: "A Conversation with Ron Lacy: How Digital Assistants Improve Patient Engagement in the Specialty Pharmaceutical Services Industry"
description: The VP of Products and Innovation at UBC shares insights on using technology to increase patient engagement and improve care outcomes.
image: https://resources.lifelinksystems.com/hubfs/2020-12-01-digital-conversations-ron-lacy-lifelink-ubc-chatbots-pharma.png
---

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Podcast

# A Conversation with Ron Lacy: How Digital Assistants Improve Patient Engagement in the Specialty Pharmaceutical Services Industry

![Digital Conversations: Ron Lacy of UBC](https://resources.lifelinksystems.com/hubfs/2020-12-01-digital-conversations-ron-lacy-lifelink-ubc-chatbots-pharma.png)

There are countless specialty products that get prescribed each day. In the specialty pharmaceutical space, patients often require additional support to access treatment, determine coverage of benefits, understand how to administer therapies, manage potential side effects, and much more. Case managers work directly with patients to enroll them in care programs and support them on their journeys to better health.

In this episode, Ron Lacy, VP of Products and Innovation at UBC, a leading provider of pharmaceutical support services, sat down with us to discuss how they help patients navigate complex care journeys that often accompany specialty therapies, and how they are innovating with conversational artificial intelligence (AI) to improve care outcomes.

UBC has integrated digital assistants into various patient support programs. By augmenting the human teams with automated conversational chatbots, UBC is delivering increased patient engagement rates and ultimately better outcomes for patients.

 

[READ FULL TRANSCRIPT ➔](https://resources.lifelinksystems.com/transcription-a-conversation-with-ron-lacy-how-digital-assistants-improve-patient-engagement-in-the-specialty-pharmaceutical-services-industry)

 

## About the Digital Conversations Podcast Series

Conversational technology and patient engagement are two technology trends sweeping through the three trillion dollar healthcare industry. In these short, interactive discussions, industry experts talk about how and where innovation is impacting the customer experience at hospitals, pharmaceutical companies, and the vast array of related services in the industry.

Find other episodes and subscribe to Digital Conversations on [iTunes](https://itunes.apple.com/us/podcast/id1416017475https://itunes.apple.com/us/podcast/id1416017475) or [Spotify](https://www.spotify.com/us/).

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## Transcription: A Conversation with Ron Lacy: How Digital Assistants Improve Patient Engagement in the Specialty Pharmaceutical Services Industry

](https://resources.lifelinksystems.com/transcription-a-conversation-with-ron-lacy-how-digital-assistants-improve-patient-engagement-in-the-specialty-pharmaceutical-services-industry)

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